Do you want the best way to sell your art?

Make it exclusive.

Seriously, make it exclusive. 

People love exclusivity. They want to feel like they are making a good decision when they purchase a piece of art, not only because they love it but also because it holds value. 

So step one is to make yourself valuable.

When I started out I had a sales email set up so that my prospective clients could email me for more information. 

I was sending an email back from an “assistant” that was really just me. The assistant would send them information on sizing, pricing, and how to order.

Everything was commission based at that time. But the system wasn’t working and I was losing up to 80% of my inquiries...

I was doing something wrong. 

Once I got representation from a gallery, they took over my sales email address and were the ones receiving the messages and engaging with clients in the way I once had. 

But something changed when this happened. Because I had a team working with me, I started to see a big uptick in my sales follow through.

Here’s how I run my sales funnel now. I’ve set things up so that potential clients connect with my sales email address so they can get more information.

The gallery replies with my catalog of currently available pieces ready to ship as well as information to commission a piece if they want something specifically made for them. 

Creating a commission is as much about my client's input and overall experience as it is about me painting it.

I want people to engage with “me” about choosing the size, color,  shape and design. Most things are filtered through my gallery representatives, I answer questions and give input when needed but they manage everything for me. 

This gives my art an air of exclusivity. 

The gallery showed me that when they started sending a shorter reply, thanking a client for their interest and asking if they were interested in a commission or seeing the catalog, they would create back-and-forth that built excitement and interest. 

This personalized touch was the key to retaining more sales as potential clients moved down my sales pipeline. 

So if you can find a way to position yourself as the high-end artist you are, with a team that personalizes your art process for your clients, you will find that you’ll retain a lot of those people who email with interest about buying one of your pieces but never really follow through.

Adjust your strategy, try personalizing your experience and see how it could change your bottomline.